Wednesday, February 21, 2018

#5 Surveillance or Law Enforcement

In today's world surveillance is used just about in the whole entire world. There are so much technology that law enforcement uses today to try and catch criminals.

A new technology used by law enforcement through surveillance cameras is face recognition technology. According to the article Face Recognition used by Law Enforcement.

Today, law enforcement officers can use mobile devices to capture face recognition-ready photographs of people they stop on the street; surveillance cameras boast real-time face scanning and identification capabilities; and federal, state, and local law enforcement agencies have access to hundreds of millions of images of faces of law-abiding Americans.

On the horizon, law enforcement would like to use face recognition with body-worn cameras, to identify people in the dark, to match a person to a police sketch, or even to construct an image of a person’s face from a small sample of their DNA.

Technology is growing at a fast rate and with the new face recognition it is helping officers today catch many criminals.

In this video that we see an officer tells the viewers why they use facial recognition. Youtube Facial Recognition. One good gift about cell phones and technology now a days it can help law enforcement speed up the process of tracking down a criminal and putting them behind bars.

According back to the article listed about their is a downside to facial recognition.

However, the adoption of face recognition technologies like these is occurring without meaningful oversight, without proper accuracy testing of the systems as they are actually used in the field, and without the enactment of legal protections to prevent internal and external misuse. This has led to the development of unproven, inaccurate systems that will impinge on constitutional rights and disproportionately impact people of color.

Finally, Facial technology is advancing and is helping the law to track down criminals but must keep advancing and improving. Also officers must remember citizens rights and to not over step their bounds on this impressive technology. To learn more on this go to Risks of Facial Recognition.


Wednesday, February 14, 2018

#4 Advertising Analysis

Snapchat




Snapchat has recently became one of top social media outlets in the world. The reason being is because as most social media platforms. One can use Snapchat as a business account or just as a personal account. Snapchat has been known for advertising the app on T.V. and through the internet like sites like Youtube and Google. Here is the link that Snapchat uses to for advertisements Snapchat Advertising 

Snapchat is one of the most popular apps in the world because of the Snapchat filters. Here are some pictures of what the Snapchat filters looks like. 
 
As we can tell this a great advertisement by Snapchat. Why? because of the cool and funny pictures that one can make. For Example, a rainbow coming out of a users mouth is really cool or the face swap picture is a great tool to have. Snapchat is selling their selves in advertisements because users in today's world want fast texting, taking selfies, and selfie video clips all in one. Snapchat has all users around the world loving the app due to this.

Snapchat has many celebrities on their app. This another great marketing and advertising tool because many users around the world love the Rock. Dwayne the Rock Johnson and so they want to see what his day consists of. Well with the Snapchat app one can see his life story as long as they follow him on their. He is not the only celebrity on Snapchat. Here is a link to see all the famous celebrities on their. Celebrities on Snapchat

Snapchat is hard for some users to get adjusted to. So I have this link to their Youtube account that will help any user get ready to download the Snapchat App and begin to experience the fun it brings to users. How to use Snapchat 
Finally, Snapchat has targeted kids from the ages of 5 all the way to young adults. Kids love the app because of the Snapchat filters and just being able to talk to family and friends and seeing exciting selfies of their selves and seeing people they know and love. Also Snapchat now has the create your own filter for couples or whatever the user wants to create which is a great marketing tool to have. Create your own Filter Snapchat is the best social media app in my opinion and I suggest everyone to download the app now and for one to create their own story. Download Snapchat

Wednesday, February 7, 2018

#3 Product Review

I recently got the new iPhone X and this new smart phone is the best smart phone I have ever had. The phone has a great battery life, smooth handling, facetime, and game pigeon which is where a user can play games through text messages. Games like pool and basketball are some to know.


According to CNET the IPhone X got a 8.9 review out of 10 which is really good. Below is a picture of the review. 
The IPhone X has some good pros and some bad cons to the product. Here are the Pros. First the phone has great handheld comfort and it has a nice touch OLED screen.  The Rear telephone camera outshoots the 8 plus in low light and the front camera snaps impressive portrait selfies. Apple has also added the face ID to the IPhone X and now instead of the fingerprint scanner. The phone will scan and recognize the users face. Also the battery life, the performance, and the features work really well on the IPhone X.


Now here are the cons of the IPhone X. First retail price on the phone is $999 dollars so basically $1,000 dollars plus tax so that is a lot of money for a phone without a upgrade. If a user has an upgrade it will cost around $300 to $400 dollars. Their is no home button no more on the IPhone X it is all touch screen except for the volume buttons on the side and power button which many users see as a con. It takes time for some apps to run and a little slower than on the iPhone 8 for example. The battery life is good but not great. Also the phone needs to have a phone case due to the fact of how expensive the phone is and it is too nice to drop.

Finally, the bottom line of the review is the phone is worth the money due to the fact on what it can do and because of the face recognizing. I would highly recommend users to buy this phone.

Here is a video showing the Iphone X in depth. Iphone X Video